in the House of Deréon

Beyoncé Knowles

"It is important to achieve something important in life. But to attach fame to every task you perform is a clever way of sabotage; of shooting yourself in the foot, and not accomplishing anything important in your life! Fame comes to those who prepared for it somewhere during their past lifetimes, and to those in this lifetime who rose to the challenge of accomplishment with focused intentions.

It is an odd time to be a young person. Not grounded, or connected to their ancestral lines, and poorly educated many of these children think their lives need to be patterned after shows on television. This segment of our youth culture is cute only for a moment, but in the future what will it lead to is the bigger concern." 

- Gregory E.Woods, Keeper of Stories 9.03.12

Kim Kardashian
both photographs by
Guigui Brooklyn Knowles Jackson  

Beyonce Knowles has a radiant power from within her

Deréon

http://www.dereon.com/

Tina Knowles and daughters Beyoncé and Solange have always drawn on the wonderful details and techniques passed on by Tina's mother, Agnéz Deréon. With Deréon, they've developed a line reflective not only of her Creole influences, but also her daring approach and bold ideas. Beyoncé and Solange have always brought a fresh eye and playful attitude to fashion as they've developed their own individual styles. They are the quintessential Deréon girls.

House of Deréon

http://www.houseofdereon.com/

The hip-haute fashion legacy that is known as the House of Deréon was inspired by Tina Knowles' mother, the late Agnéz Deréon, and began in Louisiana over 80 years ago. Agnéz (Soul) was a skilled seamstress and dressmaker who made beautiful custom clothing for private clients throughout the south. A true renaissance woman, Agnéz used her creativity, determination and "can do" spirit to accomplish just about anything she set her mind to.

Agnéz's artistic spirit influenced three generations of stylish women and continues to inspire countless others today. Tina Knowles (Couture) is the visionary creative direction, infusing trend-breaking style mixed with pure attitude. Based on her experience as a designer and stylist to the stars, Tina brings excitement, creativity and in-depth knowledge in regard to cut and fit to the line. Beyoncé Knowles (Kick) serves as the muse of the line. Her sense of style is unmatched and her chameleon-like take on fashion is ever changing and flawless. Beyoncé is the new generation of self-expression and confidence an icon in the making. The contemporary women's line features ready-to-wear, sportswear and denim offerings, as well as furs, outerwear, handbags and footwear.

The mission of the company is simple: to fuse celebrity power and design artistry into a brand of global importance, a house of aspiration and inspiration, where entertainment and fashion merge seamlessly. The House of Deréon: Couture. Kick. Soul. http://www.beyonceonline.com/us/fashion