PAMELA ANDERSON

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Pamela Anderson

Pamela Anderson wearing a Labatt beer T-shirt was pretty much all it took to get the attention of a packed stadium of men at a British Columbia Lions pro-football game in 1989. When a cameraman focused on Pam and she was blasted across the JumboTron, the crowd cheered so loudly that she was brought down to the 50-yard line. She also caught the eye of Labatt execs, who signed her to a commercial contract and made her their official Labatt's Blue Zone girl.